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The Adventure of RVing! Nearly one in 12 U.S. vehicle-owning households now owns an RV. That's nearly 7 million households–an increase of 7.8 percent over the past four years, according to the study. A leading force behind RV ownership's upswing is the baby boomer market of consumers 35 to 54 years old, the study confirms. In fact, over the past four years the number of RVs owned by those 35 to 54 grew faster than all other age groups. Nearly 10 percent of those 55 and over own an RV, slightly exceeding the 8.9 percent ownership rates of 35-to-54 year olds. The average RV owner is married, owns a home and has an annual household income of $56,000. Reflecting the aging population, the median age of all RV owners is now 49 years, up slightly from the previous study, which recorded a median age of 48. Long-term signs point to substantial RV market growth because of favorable demographic trends. As baby boomers enter their prime RV buying years over the next decade, the number of RV owning households will rise to nearly 8 million in 2010–a gain of 15 percent, outpacing overall U.S. household growth of 10 percent. |
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